Off-Page Optimization

Off page optimization is very essential and time consuming part of SEO. Basically Off page is right hand of SEO and it is an effective way for popularization of any site.

There are various ways of off page optimization. All the ways are important in today’s Google (or other search engine ranking) competitions.

Here below are the various methods of Off-Page Optimization

• Article submission
• Email marketing
• Press release or Newsletter submission
• Link campaign
• One-way linking
• Reciprocal linking
• Directory submissions

I will discuss all one above methods one by one
Soha

Basic steps to do On-Page optimization

• Research relevant Keyword for your domain through different tools like Overture, Wordtracker etc.
• Find out researched Keywords competition in major search engines like google, yahoo.
• Now do optimizations for less competitor keyword first.
• Optimize selected Keyword by putting that keyword in Meta tag of domain page (Title description and keyword & alt tags.)
• Upload pages.
• Wait till Google crawl optimized pages.
• Check ranking for that particular optimized Keywords.

Things to remember during Optimization

• It’s beneficial if domain name will be same to any keyword optimizing for domain.
• Choose relevant keywords for relevant page of domain
• Don’t try to repeat keywords more then three times in any tag.
• Never optimize same keyword for different pages of same domain.
• Never use same tags content in all pages of domain.
• Description tag should be in descriptive way.
• Don’t use too much images and header tags on pages.
• Never use duplicate content and tags
• Never repeat too much keywords in content as well as. Keywords strength should not be more then 20%.
• Try too add more content after some period of time.
• Do improvements in optimization, by changes tags.
• Never put hidden text

What is SEO? - 3rd Post

As in earlier post I have discussed about IM and its different methods in short. Now its time to discuss all IM methods one by one in detailed manner. Let’s start with SEO, One of the most important tools (method) of IM. Before the term SEO I want to define the Term Search engine: search engine is the engine or a site through which we can search or find any site we want to search. And popular are Google, yahoo and MSN etc. For example if a user want to find a list of Post Graduate Institute in UK, for that a user will go to any of search engine site and type relevant keyword (PG in UK, post Graduate UK list or Post graduation UK etc) and click on search. And results shown as below.

Now come to main topic – SEO, SEO means Search Engine Optimization. Search engine optimization is the act of creating ones website content more search engine friendly to make it rank higher. By research relevant keywords and optimize site based on the most searched keywords in your industry and drive relevant traffic for site via the major search engines and directories. The above process of increasing visitors thought rank improvement is known as On-Page Optimization.

There is one more way to optimize site in SEO called Off-Page Optimization. Off-Page Optimization is most useful and time consuming way for site popularity.

Off-page we will discuss in next page.