What is PR and its writting rules?

In previous years, the only reason of issue to PR was to get media to write about you. PR was actually release to press. No-one saw the actual press release except the handful of editors or journalists. People know about PR content was if media wrote a story about it. Press release had to include quotes from others, such as customers, analysts and experts. And you must have important reason or news to publish your Press release.

Well, now no more all above stuff. The Web has transformed the old days PR rules, and you must transform your releases to make the most of the Web-enabled marketplace of ideas. The Web has changed the rules. People or Buyers read your press releases directly, and you need to be speaking their language. Now days, your viewers are millions of people with Internet connections and access to search engines.

Web based PR (Press Releases) Rules:

• Just find a good reason to send the PR; don’t wait for “big news”.
• Press Releases should include keyword-rich copy.
• Provide links in PR thought which visitors or readers can divert to landing pages of your sites.
• Write press releases that fulfill all requirements directly to your buyers.
• Optimize press release for searching and browsing.
• Drive people into the sales process with press releases.

Good luck
Soha