Internet Marketing

Whats Is AdWords?

2006-09-12T17:01:00.000+05:30

Google Adwords Services in which advertiser Advertise with Google and drive traffic to your site. Advertiser only pays when any user or visitor clicks on his link. Google shows paided ads (Adwords) on right site of each page (as shown in below diagram).

What is Google advertisement?

2006-04-14T12:07:00.000+05:30

Google is best-known as an Internet search engine, of course, but nearly all of its revenue comes from ads. Google fills small searched spots with its own ads. For that, Google have advertisement programs for advertisers and web publishers. The ads for advertiser are known as Google AdWord and ads for web publisher are known as Google AdSense.

Google Adwords is the service in which advertiser Advertise with Google and drive traffic to your site.

Google AdSense is service in which web publisher Place Google ads on your site and earns more money.

I will write about in details for both advertisement services.

Joyful Learning
Soha

What is Sandbox? Why Google introduce it.......????

2006-04-12T22:23:00.000+05:30

What is Sandbox? - The Google Sandbox is very similar to a new website being placed on probation, and kept lower than expected in searches, prior to being given full value for its incoming links and content.

Google Sandbox is launched in March, 2004. "Sandbox" theory suggests that new sites will be added to the Google index and may even show up for obscure searches such as the company/web site name but will not show well for other phrases that are relevant to the site. It doesn't matter if the site is optimized for the search engines either. In fact, those who have optimized their sites can drive themselves crazy making change after change but to no positive avail. The Sandbox acts as a de facto probation for sites, possibly to discourage spam sites from rising quickly, getting banned, and repeating the process.

Now you must thinking - Why did Google institute a Sandbox?

Because, It is thought that the reason Google created the Sandbox new site filter was to stop spam related sites from adding numerous purchased links--and ranking highly for their keywords from the date of launch. Since Google apparently considers a high number of links pointing to a site from the beginning to be rather suspicious, the links are not considered to be natural. Another possibility is spam sites would use various tactics to rise to the top of the search results, and gain heavy sales prior to being banned for being in violation of Google’s Terms of Service; and then repeating the process continually. As a result, new sites are put into a form of probation, usually referred to as the Google Sandbox.

My site has never been in the Sandbox. Why not?

You can avoid having your site in the Sandbox for several reasons. If your site was launched before the March 2004 Sandbox filter, your site probably avoided the problem. Sites targeting non-competitive keywords and phrases are often left out of the Sandbox as there is little point in applying the filter. Keep in mind, however, that even less competitive search terms can be Sandboxed, but their much shorter stay can often go entirely unnoticed. If you had ownership of a domain prior to the installation of the Sandbox filter, your site might also be spared its probationary period.

How long the sandbox’s duration can be?

Stays in the Sandbox can vary from one to six months, with three to four months being the normal time frame. Less competitive searches will be given the much shorter stay, while hyper-competitive keywords will often spend six months in the Box. The most frequent length of stay is about three months for most search terms.

Are there variable lengths of stay in the Sandbox?

The stay in the Sandbox is highly variable. The more competitive the keyword, the longer the site spends in the Sandbox. The filter will be gradually decreased over time, and will lose most of its dampening effect in about three months. Of course, for the most competitive search phrases, the Sandbox filter might remain in full force for six months.

How do I know if I am in the Sandbox?

You can look for evidence of Sandbox activity. Does your site have a strong Google Page Rank, along with good incoming links? Does it get excellent search results in some secondary search phrases? Then, if your site is still nowhere to be found for the most important searches, it is likely the site has been placed in the Sandbox. If a site were suffering from a Google penalty, the site would not appear in the Google search engine results pages (SERPs) for even the less important searches. The site would also show no PageRank -- not even a grey bar on the Google Toolbar.

What should I do while my site is still buried in the Sandbox?

While your site is in the Sandbox, it’s an ideal time to continue to add fresh keyword rich content and new incoming links to your site. Adding incoming links will ensure that they also avoid any possible new link dampening filter that might be in effect. They would be well aged and ready to pass along their full value of PageRank and link popularity as the site rises from the depths of the Sandbox.

Should I continue to add content to my site while it's in the Sandbox?

Your website’s stay in the Sandbox is an ideal time to add more theme relevant content. Concentrate on adding more keyword rich pages, and don’t forget both on-page and off-page factors. On the page, make sure your title tags match the most important keywords for that page. Add a site map and make sure that your entire pages link properly to one another with appropriate link anchor text containing the keywords for that page. Off-page link anchor text should be set up to include keywords for the receiving page as well. Don’t waste any of your available site improvement time while in the Sandbox. When the filter is lifted, your improved site will rise rapidly to its proper place at the top of the search rankings

What is Page Rank?

2006-03-17T22:17:00.000+05:30

Pagerank is the parameter which describes how important and reputed a page is on web. In short you can say PageRank is a “vote”, by all the other pages on the Web, about how significant a page is. Main support of pagerank is link provided to page. Google is also having same way of deciding page’s importance. It’s a method used by Google to determine a page’s relevance or importance. We will occasionally refer to PageRank as "PR". Higher the pagerank means higher the important of page e.g PR 6 site is more important then PR 2 site.

PageRank is also displayed on the toolbar of your browser if you’ve installed the Google toolbar ( from http://toolbar.google.com/). PR (green color line) is as show below in google toolbar.

Page rank is as show below on Google toolbar. But the Toolbar PageRank only goes from 0 – 10 and seems to be something like a logarithmic scale:

Toolbar PageRank (log base 10)	Real PageRank
0	0 - 10
1	100 - 1,000
2	1,000 - 10,000
3	10,000 - 100,000
4	and so on...

How PR calculated?

Only Inbound links are the factor to calculate PR of any page. Where inbound link means links within that site and coming from outside the side; linking to that page. Here below is equation to calculate the PR of page “A”

PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))

In the equation 't1 - tn' are pages linking to page A, 'C' is the number of outbound links that a page has and 'd' is a damping factor, usually set to 0.85.

What is Link campaign?

2006-03-11T16:09:00.000+05:30

Link campaign is one of the way through which you can get visitors from another site. Not only the visitors, you can also improve ranking of your site. Mainly reciprocal link is the network of exchanging link, in which a site provide link to your site and in return your site also give link to that site. The simplest way of doing it is to email another website owner or webmaster and ask to do a link exchange. One-way linking in which you only get link from another site and doesn’t give link back to there site. Mainly you can get one-way linking by directory submission only.

Basic steps of Reciprocal linking

Create link pages on your site according to category wise; depending on the relevant category that matches to your site.
Search relevant site and create database of relevant sites
Place that searched sites on link pages
Now Send email to another website owner or webmaster and ask to do a link exchange.
If you get response then well and good else send them reminder after the gap of one week.
If you don’t get the response then delete that site from your link page

Things to remember while doing link exchange

Do link exchange with the relevant sites only. For e.g. if you have software development site then approach to only relevant sites like software, web-designing websites, web hosting websites etc. but not to approach like Educational, health sites.
Avoided link exchange with the competitor sites.
Don’t provide more then one link to any site
Don’t put more then 30 links on any link page.
Don’t do link exchange with spam sites.
Find link partner those have better page rank than your site’s PR.
Check reciprocal link after the gap of 2 months.
Also check the PR and link after every Google updation.

Joyful learning
Soha

What is PR and its writting rules?

2006-03-05T13:29:00.000+05:30

In previous years, the only reason of issue to PR was to get media to write about you. PR was actually release to press. No-one saw the actual press release except the handful of editors or journalists. People know about PR content was if media wrote a story about it. Press release had to include quotes from others, such as customers, analysts and experts. And you must have important reason or news to publish your Press release.

Well, now no more all above stuff. The Web has transformed the old days PR rules, and you must transform your releases to make the most of the Web-enabled marketplace of ideas. The Web has changed the rules. People or Buyers read your press releases directly, and you need to be speaking their language. Now days, your viewers are millions of people with Internet connections and access to search engines.

Web based PR (Press Releases) Rules:

Just find a good reason to send the PR; don’t wait for “big news”.
Press Releases should include keyword-rich copy.
Provide links in PR thought which visitors or readers can divert to landing pages of your sites.
Write press releases that fulfill all requirements directly to your buyers.
Optimize press release for searching and browsing.
Drive people into the sales process with press releases.

Good luck
Soha

What is Affiliate Marketing?

2006-03-02T22:31:00.000+05:30

Internet marketing is an Affiliate market.

In simple language Affiliate means - To associate (oneself) as a subordinate and
Marketing means - A public gathering held for buying and selling merchandise.

For Internet marketing affiliated market is the system in which your affiliate diverts traffic (visitors) to your website. Where Affiliate - meant to another website that has been accepted by you as a member. In Affiliate marketing you pay your affiliates a commission for referring business to your site.

Note: You do not pay for advertising with their Affiliates – you only pay when a sale, lead, download, subscription or other desired action occurs.

How Affiliate Marketing works:

Affiliate (another site) drive visitors to your site through different method like links, banners etc.
Some of these visitors who come to your site take the desired action (buying or subscribing to your product/service). These visitors are being tracked.
For each successful transaction (e.g. sale or subscription), you pay your affiliate a pre-decided commission.

Off-Page Optimization

2006-02-23T10:38:00.000+05:30

Off page optimization is very essential and time consuming part of SEO. Basically Off page is right hand of SEO and it is an effective way for popularization of any site.

There are various ways of off page optimization. All the ways are important in today’s Google (or other search engine ranking) competitions.

Here below are the various methods of Off-Page Optimization

Article submission
Email marketing
Press release or Newsletter submission
Link campaign
One-way linking
Reciprocal linking
Directory submissions

I will discuss all one above methods one by one
Soha

Basic steps to do On-Page optimization

2006-02-17T22:59:00.000+05:30

Research relevant Keyword for your domain through different tools like Overture, Wordtracker etc.
Find out researched Keywords competition in major search engines like google, yahoo.
Now do optimizations for less competitor keyword first.
Optimize selected Keyword by putting that keyword in Meta tag of domain page (Title description and keyword & alt tags.)
Upload pages.
Wait till Google crawl optimized pages.
Check ranking for that particular optimized Keywords.

Things to remember during Optimization

It’s beneficial if domain name will be same to any keyword optimizing for domain.
Choose relevant keywords for relevant page of domain
Don’t try to repeat keywords more then three times in any tag.
Never optimize same keyword for different pages of same domain.
Never use same tags content in all pages of domain.
Description tag should be in descriptive way.
Don’t use too much images and header tags on pages.
Never use duplicate content and tags
Never repeat too much keywords in content as well as. Keywords strength should not be more then 20%.
Try too add more content after some period of time.
Do improvements in optimization, by changes tags.
Never put hidden text

What is SEO? - 3rd Post

2006-02-05T14:23:00.002+05:30

As in earlier post I have discussed about IM and its different methods in short. Now its time to discuss all IM methods one by one in detailed manner. Let’s start with SEO, One of the most important tools (method) of IM. Before the term SEO I want to define the Term Search engine: search engine is the engine or a site through which we can search or find any site we want to search. And popular are Google, yahoo and MSN etc. For example if a user want to find a list of Post Graduate Institute in UK, for that a user will go to any of search engine site and type relevant keyword (PG in UK, post Graduate UK list or Post graduation UK etc) and click on search. And results shown as below.

Now come to main topic – SEO, SEO means Search Engine Optimization. Search engine optimization is the act of creating ones website content more search engine friendly to make it rank higher. By research relevant keywords and optimize site based on the most searched keywords in your industry and drive relevant traffic for site via the major search engines and directories. The above process of increasing visitors thought rank improvement is known as On-Page Optimization.

There is one more way to optimize site in SEO called Off-Page Optimization. Off-Page Optimization is most useful and time consuming way for site popularity.

Off-page we will discuss in next page.

INTERNET MARKETING (IM) MEANS

2006-01-30T22:22:00.000+05:30

Today is 2nd day of my blog, now I start writing on Internet marketing. Internet marketing is most powerful tool in demand these days. Through name itself we can recognize internet marketing is the marketing (business) that we catch from internet (online). Internet marketing (IM) also known as - Online Marketing or SEM (Search Engine Marketing). There are different methods require for IM. Internet marketing we can earn money by setting at home also. But for this we need knowledge about Internet marketing.

For internet marketing what primarily we need? …It is a website having some useful stuf, products etc. and now question is how we sell those products or make popular any stuf. For this we need users who visit our site and buy products. And to get visitors (users), we need to know different methods of IM.

Here Below is different methods of IM:

SEO (Search Engine Optimization)

On- Page Optimization
Off-Page Optimization

Pay Per Click advertisements
Banner Advertisements

Now we will discuss each of above method one by one in next posts.

I hope users must be clear the meaning of IM. But if anyone has any doubt and wants to provide comments or suggestion then it’s my pleasure.

Soha

2006-01-30T22:04:00.000+05:30

Internet Marketing

Welcome all to my blog:)

2006-01-29T21:59:00.000+05:30

Today is the first creation day of my blog and in the start up i would like to give very short discription about me and my interests. I m a SEO professional and fascinated towords Internet marketing. Plus, i m also fond of cooking and listening 2music. In my next Post i 'll b discussing about Internet marketing.

I hope u must b enjoyed and liked my blog.
Your comment will be extremely precious.

Soha.............